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Campaign Design
HSBC
HSBC Legends Challenge
We were brought in to design and deliver the World of Sport Spectator Village as part of HSBC’s activation at the Hong Kong Sevens. The goal was to create an engaging, high-energy fan experience that extended the excitement of the tournament beyond the pitch — and amplified HSBC’s presence as a lead sponsor. We developed the creative concept for the village and oversaw its design across every touchpoint: interactive games, sport-themed challenges, branded environments, and live competitions — all crafted to immerse fans and encourage participation.
HSBC x Star Wars Rugby Challenge
At the Twickenham leg of the HSBC Sevens World Series, we helped bring two global icons together — rugby and Star Wars — in an immersive fan experience that lit up the stadium village. Working with HSBC and their partners, we led creative for the Star Wars Rugby Challenge, transforming the fan zone into an interactive playground of speed tests, Jedi training drills, themed skill stations, and character appearances — all designed to connect the excitement of rugby with the magic of the Star Wars universe. We had the privilege of designing with official licensed imagery from Lucasfilm, creating assets that honoured the visual legacy of Star Wars while amplifying HSBC’s role as a headline sponsor. From concept to delivery, we ensured every touchpoint was on-brand, on-theme, and built to drive engagement. The result? Massive footfall, real fan interaction, and a standout activation that proved sponsorship can be a story — not just a logo.
Abu Dhabi HSBC Golf Championship
As part of HSBC’s expanded family and interactive zones at the Abu Dhabi Championship, we designed a standout World of Sport Fan Village experience that went far beyond the 18th hole. Our flagship feature? A fully immersive beach-style chill-out zone: complete with real sand, a paddling pool, and an incredible 20-meter panoramic graphic backdrop. We meticulously aligned the printed horizon with the edge of the pool, creating a seamless illusion that had fans stepping right into the scene — mixing real and visual worlds with impact. This wasn’t just another photo-op — it was large-format print design at its best: thoughtfully engineered, precise, and bold.
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